We’re thrilled to announce that Amy Mrazek has joined the vivenu team as our new Executive Vice President of Marketing! Amy comes to us with more than 10 years of experience in the global ticketing industry alone.
Amy has a proven track record of building and scaling brands for established ticketing providers both in the U.S. and globally. In addition to her deep understanding of ticketing, her wealth of knowledge in brand development, performance marketing, and management makes her an invaluable addition to our senior leadership team.
“I was drawn to vivenu for a lot of reasons, but there’s two that really stood out,” Amy said. “First, the product is on a whole other level from anything else I’ve seen in this industry. It’s going to revolutionize everything we know about ticketing, and I want to be a part of that. Second, the people. I’ve never met a team of people who were more passionate about their work or committed to its success. I met the founders at a ticketing conference in January and even then I could see their dedication to the industry and to event organizers. Every time I talked to them after that, my excitement grew with theirs.”
Before joining vivenu, Amy was the VP of Marketing for Leap Event Technology (previously Patron Technology), where she stewarded all branding and marketing efforts for many B2B event technology brands across the U.S., Canada, and Australia. Not only did she build their full marketing strategy from the ground up, she also led a team of marketers and designers through multiple acquisitions and rebrands to create a strong, cross-functional team of experts.
Before Leap, Amy managed performance marketing campaigns for a portfolio of Fortune 500 companies at Merkle Inc. and earned her MBA from the University of Pittsburgh Katz Graduate School of Business. She also holds a deep passion for marketing that extends beyond the office. She serves as a marketing mentor and instructor at AlphaLab, a nationally ranked software accelerator program, and is an instructor for recurring digital marketing workshops at the University of Pittsburgh.
We can’t wait to work with Amy to build the future of ticketing! Please join us in welcoming her to the vivenu family, and connect with her on LinkedIn to learn more about her experience in the industry.
Welcome aboard, Amy!