We are excited to share that Keal Blache has joined vivenu as our VP of Marketing.
Keal brings a wealth of marketing experience from a variety of sectors, i.a., collegiate athletic programs, pro sports, entertainment, events, insurance, technology, ticketing, and a diverse client roster as the founder of his own marketing agency.
"I'm very fortunate to join such talented product-led pioneers disrupting how the world buys tickets", said Keal. "I'm excited to invite the industry into the story, benefits, and freedom empowered by independent ticketing. There has never been a better time than now for experience owners to take back ownership of the important relationship with their customers. Every live event and many of our most memorable moments start with the purchase of a ticket."
Most recently, Keal spent four years as an Executive Vice President for TicketSocket, a white-label primary ticketing software provider. Before joining TicketSocket, Keal served as the Chief Marketing Officer for thumbprint, a marketing technology company supporting global brands for example Hertz, Hilton, and Chewy. Prior to that, he was the President and Founder of Loba Creative, a boutique branding and marketing agency after working as the Director of Marketing and Branding at Insurance Office of America (IOA). Keal started his career working in collegiate athletics as an Assistant Director of Fan and Revenue Generation at UCF which cemented his interest in the live events industry.
Passionate about education, Keal is an adjunct professor teaching the topic of sports media and technology at the University of Central Florida (UCF). He also hosts the "Sports Media & Tech" podcast, where he regularly interviews trailblazers about innovative companies at the intersection of sports, media, and technology.
As our new VP of Marketing, Keal will be a member of vivenu's management team, responsible for sharing the brand story with thought leaders in the event industry. He will also be a key driver of growth initiatives overseeing the brand, PR, marketing, and GTM engagements. Keal is based in Delray Beach, Florida.
Please join us in welcoming Keal to vivenu!